You originally trained in law but started your career in fashion, representing designers at major fashion weeks in Paris, Milan, New York, and London. What skills from that world still shape how you work with property clients today?

Whether you are selling fashion, art, or property, the principle is the same: you must genuinely believe in what you offer. Clients are perceptive – they immediately sense authenticity, and they also sense when they are being pushed. From my years in fashion and my work in demanding international environments, I learned the importance of presentation, discretion, and understanding what truly suits each individual. Above all, I learned that long-term relationships are built on honesty. I would always rather be truthful than persuasive.

You settled in Lanzarote in 2001. What has remained constant about Playa Blanca despite all the change? 

Playa Blanca has grown significantly over the past 25 years, particularly with the development of Marina Rubicón and the surrounding hotels. Yet what has remained untouched is its natural beauty. The Papagayo beaches are still as breathtaking as ever, and the long promenade along the seafront continues to be one of the most beautiful walks on the island. That connection to nature – the sea, the light, the volcanic landscape – has remained constant.

What do visitors often misunderstand about Playa Blanca before they arrive for the first time? 

Some expect it to be similar to other resort areas, perhaps busy and nightlife-focused. In reality, Playa Blanca has a much more relaxed and family-oriented character. Unlike other resorts dominated by apartment complexes, its urban landscape is largely composed of semi-detached homes and villas. This naturally attracts families and buyers looking for space, privacy, and a quieter environment.

How does Playa Blanca differ from other parts of Lanzarote for people considering a long-term stay or relocation? 

Playa Blanca does have a greater distance from certain facilities, such as the airport, the main hospital, or some international schools. That is a practical consideration. However, it also benefits from a slightly warmer and often less windy microclimate compared to other parts of the island. And having some of Lanzarote’s most beautiful beaches nearby more than compensates for the distance. It offers a sense of calm and space that many long-term residents truly value.

How has the Playa Blanca property market evolved over the last decade?

The evolution has been very noticeable. Over the past decade, Playa Blanca has consolidated its position as one of the island’s most desirable residential areas. After COVID, we saw a broader range of nationalities entering the market. Alongside the well-established British community, we now see strong interest from German, Belgian, Swiss and Austrian buyers, among others. The profile has become more diverse and, in many cases, more lifestyle-driven.

What type of buyer is most active today?

British buyers remain the largest group, despite Brexit and financial fluctuations. German buyers follow very closely. Both tend to value quality construction, privacy, and long-term security.

What should international buyers pay attention to before they start viewing properties here? 

A property purchase here should be seen as a long-term investment – not only financially, but personally. Buyers are not simply acquiring a house; they are entering a different culture, rhythm, and way of life. It requires openness and flexibility. Things may function differently from how they do in the home country, but that is part of the experience. If they embrace the exceptional climate, the slower pace of life, and the island’s calm, they tend to adapt beautifully.

How do you help clients slow down and make better decisions in a market that can feel emotional?

The first step is listening carefully – understanding who they are, how they live, and what truly matters to them. Sometimes what clients initially think they want is not what will suit them best in the long term. I share my professional perspective honestly, but I never impose. Ultimately, the decision is theirs. My role is to guide, not to pressure.

Optima Estate feels deliberately small and personal. Why was that important to you? 

I wanted to create a professional environment that reflects my personality and that could bring balance between both my lifestyle and my work. Also, keeping the agency small and personal allows me to remain closely involved in every transaction. It also gives me the flexibility to maintain the international connections and travels that have always been part of my life. When you are personally present and attentive, standards remain consistent. As the saying goes, direct involvement makes a difference.

What does a good client–broker relationship look like to you over time?

When the bond of trust remains unbroken over the years, when those clients keep coming back to you for advice on other matters in the Island. When you encounter them on the street or in a restaurant, and they are genuinely happy to see you, or when most new clients come because old ones refer them to you. And even when they buy from another agency, but pop by to tell us they are so sorry they didn’t buy from us.

Beyond price, what creates long-term value in Playa Blanca property? 

The long term value its not exclusive to Playa Blanca; Lanzarote as a whole its so unique and special; a protected island with strong identity and limited overdevelopment that even a small slice of this island, be it in Arrecife, Soo, Tias or Playa Blanca represents a brilliant investment in the long term. Its landscape, climate, and architectural regulations protect its character, which supports value over time.

How do lifestyle considerations shape the “right” property choice here? 

Lifestyle is fundamental. Playa Blanca appeals to those who appreciate quality of life, beautiful beaches, excellent restaurants around the Marina and promenade, outdoor sports, and a relaxed, understated atmosphere. Nightlife is limited, but Lanzarote has never been about excess. It attracts people who value tranquillity, natural beauty, and well-being.

What makes people stay in Playa Blanca once they come for a short visit? 

Many buyers are in their 40s, 50s, or beyond, and what often keeps them here is the sense of calm and security they feel. The quiet surroundings, the steady rhythm of life, and the mild winters create a very comfortable environment. Those seeking vibrant nightlife may prefer other destinations, but those who value peace and climate often find Playa Blanca difficult to leave.

What kind of Playa Blanca buyer do you expect to see more of in the next five years?  

I expect continued growth among European buyers, particularly from Central and Eastern Europe – we are already seeing interest from Polish clients. Interestingly, we have also begun to receive enquiries from American and Canadian buyers seeking stability, climate, and quality of life in Europe.

What advice would you give someone considering a hybrid life between countries? 

From personal experience, Lanzarote is an excellent base for a hybrid lifestyle. It feels far enough away to offer peace and perspective, yet it is only a few hours’ flight from many European capitals. It allows you to enjoy the best of two worlds – international connectivity combined with a slower, healthier rhythm of life.

FAQ – Buying Property in Playa Blanca, Lanzarote